Expanding on its 2020 ‘Beat the Winter Blues’ virtual music festival, African retailer Game this year plans to expand its support for local artists – bringing live music to shoppers in all 9 provinces throughout the month of June.
“South Africa is a nation of music enthusiasts, and our 2020 was incredibly well-received by our consumers as the country grappled with the colder months in the throes of the pandemic. This year, we wanted to continue to support the local music industry through the pandemic and give our customers the joy of live music,” says Katherine Madley, Vice President of Marketing at Game.
Much-loved South African artists, Arno Carstens and Ami Faku will treat Game customers and followers to acoustic performances, shot in Game stores in Johannesburg and Cape Town that will be live streamed to the Game Facebook page on 19 and 26 June, to allow for safe viewing. Shoppers visiting their nearest Game store to shop winter essentials can once again look forward to live in-store performances by local buskers each weekend, this year in all 9 provinces.
“During lockdown last year, I was thrilled to be able to work with Game for the first time on the Beat the Winter Blues virtual music festival, and thanks to the wonderful support of the public, we are going to do it again this year – this year inviting the public to help us spread warmth this winter,” says award-winning South African singer and song writer Arno Carstens.
In a bid to help vulnerable South Africans to beat the winter blues, Game plans to donate a total of 1000 blankets to Gift of the Givers and the Homestead through a blanket drive, in partnership with the Expresso Show. The drive will run throughout the month of June in 25 of Game’s stores across the country – and consumers are encouraged to donate blankets when visiting their nearest Game store.
“We recognise that winter is a difficult time for our vulnerable communities. We wanted to provide the opportunity for our shoppers to give back, and believe that the joy of music will be a wonderful catalyst for this,” concludes Madley.