Rémy Martin’s First Thursday like no other

True to its quintessential style, Rémy Martin is, once again, creating excitement by offering a limited-edition experience for consumers and artists alike to #TeamUpForExcellence with them.

Rémy Martin Revealed with 1738 Accord Royal has teamed up with five local graphic artists to create an opulent exhibition of commissioned artwork that celebrates the music that has defined modern South African urban and pop culture.

A decade since the inception of First Thursdays in Cape Town – which is centred around a primary programme of art galleries and cultural attractions that are open to the public until late – Rémy Martin invited cognac and art lovers to join them at their Cape Town installation on opening night.

The public opening, which was held on Thursday, 03 February 2021, at Youngblood Africa in Cape Town, saw the likes of artistic greats like; Phathu Nembilwi of Phathudesigns, Blackvillagekid, Qew Doodles, Mo Dupi and 99 Perspective.

“Building on the spirit of Team Up for Excellence, 1738 Revealed showcases the collective story behind each of these artists, while also giving the public the opportunity to experience, and even purchase, their work,” says Jerome Adonis, Edward Snell Portfolio Manager – Rémy Cointreau.

“We’re excited to support this project, as well as showcase the incredible cocktail created by the Rémy Martin Bartender Talent Academy winner, AJ Durow, a bartender at Zioux in Johannesburg,” adds Adonis.

While AJ was only there during opening night, the art pieces will be available to purchase until the end of February 2022. And those inspired by AJ’s winning cocktail can enjoy the beloved Reìmy Sidecar at home.


Since 1724, Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership  and  a  passionate  commitment  to  excellence  has  sustained  Rémy  Martin  for  nearly three  centuries.  As  a  result  of  its masterful  production  and  generations  of  tradition  in  Cognac, Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® XO, Rémy Martin® Tercet,  Rémy  Martin  1738®  Accord  Royal  and  Rémy  Martin®  V.S.O.P For additional information, visit www.RemyMartin.com.


Born from the cask and named after a royal approval, Reìmy Martin® 1738 Accord Royal® is a truly distinctive cognac. Its exceptional smoothness and rounded oakiness start with the toasting of the casks, before the eaux- de-vie even begin to mature. This unique aromatic profile is then revealed through a rigorous selection of eaux-de-vie. Recognised for its outstanding quality year after year in international competitions, Reìmy Martin® 1738 Accord Royal® celebrates true depth of character and the sheer indulgence of sharing good moments.

Leave a Reply

Your email address will not be published.